Welcome to Headquarters

Where the Work That Matters Gets Done

Choose a Plan


Choose a Plan


✔️ is designed to help you develop and implement more effective ways of working that amplify what works in your business. 

✔️ will help you identify exactly where to start, where your systems 'leaks' are and which systems will make you more money.

✔️ gives you the answers and support you need to focus on implementing your systems and actually growing your business

What's going down in the community?

  • Monthly live workshops
  • Systems 'teardowns'
  • Member features
  • Conversations with business owners across industries
  • Q&A’s and much more

Who are we?

We're James & Sveta Longley, the husband and wife team of two behind Systems HQ who left behind our corporate copywriting and conversion consultancy roles to work instead on creating a business that would have a positive impact on the people we worked with.

Four years - and PLENTY of mistakes - later, we've found that sweet spot of our passions and strengths

Headquarters was born out of that sweet spot and small business owners' need to simplify and streamline in order to take the pain and sleepless nights out of running their businesses.

James Longley:  systems geek and all-'round tool lover. I've tried just about every tool out there and I'm on hand to help you actually implement those systems. (yes, I talk about implementation a LOT).

Sveta Longley: strategist and big-picture thinker who sees the numbers behind the systems. She'll help you pinpoint the systems, workflows and priorities that will make your business take off 🚀

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